It’s 2004.
Little Luale has a knack for spelling and reading out loud.
In time, creative expression through writing became a fun little activity.

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It’s 2007.
Pre-puberty and trying to figure out my identity if that's even possible.
Blogs. Shorts stories. Secrets hidden in diaries and journals.
Who am I and what do I bring to the table?

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It’s 2011.
I’m full of teen angst, but becoming a confident writer indeed.
Short stories. Poetry. Twitter and Tumblr blogs. Anything to keep me busy.

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It’s 2015.
Young adult Luale needs extra cash and discovers freelance copywriting. 
I literally searched for online jobs on Google and the journey began.

Thank you Gumtree for my first paid writing gig.

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It’s 2020.
I become a journalism graduate ready to take on the world (and covid-19).
Suddenly, writing allows me to make a living. A year later, I’ve landed a job at a marketing agency. Websites, SEO, copy, LinkedIn, networking — life moves fast in Joburg, I’ll tell you that much.

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It’s 2024.
Look how far we’ve come. I’m arguably a seasoned writer with a decent portfolio.
Having explored digital marketing, online journalism, social media and the advertising space, it’s become clear that this career path makes sense. Yay!